Big & Green: Towards Sustainable Architecture in the 21st Century
Pure + Applied & James Hicks created an exhibition featuring design strategies in the environmental movement of architecture since the 1960s. The emphasis is on large-scale structures (from Conde Nast skyscraper in NYC to Eastgate building in Zimbabwe) with an international scope. The framework for discussion of the 50 projects comes from the five “green” categories: energy; light and air; greenery, water, and waste; construction; and urbanism.
The exhibition design presents the important message of sustainability in the built environment. It walks the viewer through a display of 50 projects that lessen energy consumption and waste production using real-world technology and economics. The kiosks also punctuate each of the 5 sections and use videos and stats to reach all viewers. The exhibition is intended to present the facts about the relationship of buildings to the earth’s environment. This exhibition allowed both the curator and the institution to advocate more sustainable architecture.
Pure + Applied (Paul Carlos and Urshula Barbour) and James Hicks
Pure + Applied & James Hicks
National Building Museum staff, Visual Print Solutions, Inc.