Graphic design uses a two-dimensional language, while architecture and urban design use a three-dimensional language. But is there a possibility to interpret, simulate and reproduce space without the common formal language of graphic design? This is the challenge the design team was faced with.
The vision was to create an exhibition that depicted the dialogue between plane and space. The team incorporated this into their design with various overlapping shapes, colors and text that communicated this dialogue.
Design + Execution
The project team chose to project the font content onto various polygonal blocks in parallel. This reviews the deformation effect of the font on the polygons in the way of plane projection, and then presents the direct font deformation effect in the way of plane projection. The team utilized this method as the graphic basis and design logic of our design. In this way, the team hoped to establish a dialogue between plane vision and spatial vision.
Zhang Shuo (creative director)
Wang Xiaoyang (design director)
Wang Xiaoyang (designer)
Hu Yiling (designer)
Li Shuang (designer)
Yin Yujun (curator)
atelier alternative architecture (architectural\exhibition design)
Zhang Chao (space photography)
Lai Laien (material photography)
Du Minliang (material photography)
Zhang Chao (photography)