During this building’s former life as a U.S. Post Office, it was designated as Station A – which now presents a clever branding opportunity. Today the A is for Apple.
The palette of materials in a standard Apple store is minimal yet sophisticated, enhanced at the Soho store with stone flooring, bead-blasted stainless steel panels, custom-crafted woodwork fixtures, and low-iron laminate glass elements. Most distinctive is the transparent glass ensemble of a fifteen-foot-high staircase, fourteen-foot-long bridge, and seventy-foot-long custom skylight system. The skylight consists of clear, laminated, fritted, and diamond-plated glass from several different countries.
The functional aspects (utilities, acoustics, etc.) are seamlessly integrated into the design of the ceiling system and the perforated panels that line the balcony and skylight.
Graphics on stainless steel panels suspended from the ceiling identify different areas of the store. Throughout the space, special attention was given to the way in which photographs, videos, and graphics work together to provide visitors with a uniquely Apple experience.
Bohlin Cywinski Jackson, Ronnette Riley Architect, Apple Graphic Design, Eight, Inc.
Dewhurst McFarland (engineers)