Aotea – Te Pokapū’s wayfinding and signage system would introduce a truly inclusive user experience to this significant cultural venue, with a family of signs creating connection to both the surrounding cultural landscape and the architectural heritage of the building whilst delivering a clear navigation strategy. The design sought to celebrate the architecture of the space, respect the cultural context of Aotearoa New Zealand and contribute to the client’s aspiration to uplift contemporary Māori language and culture in Tāmaki Makaurau Auckland. The inclusion of bilingual signage, tactile lettering and Braille at this scale is a first for Auckland Council, and will help to ensure the building can be enjoyed by a wide range of visitors for years to come.
The graphic language was a key component of the strategy, requiring the inclusion of dual languages alongside Braille and tactile information. The team wanted to provide a wayfinding system that improves the centre’s complex spatial arrangement, ensuring all user groups’ safe and efficient movement to and from and within the Aotea Centre and surrounding precinct.
A series of design sprints were undertaken with staff and key stakeholders to guide the response and develop shared ownership of the design. These activities identified Te Aranga Design Principles and Māori cultural values as key references for the wayfinding system, with manaakitanga (hospitality) selected as the core design principle.
Design + Execution
The solution celebrates the building’s architectural heritage while also responding to the cultural context of Aotearoa New Zealand and contributing to the client’s aspiration to uplift contemporary Māori language and culture in Tāmaki Makaurau Auckland. An initial period of research and engagement was undertaken to inform the project and expand on its goals and objectives. During this period, the design team engaged with staff, stakeholders, and the public through a range of user experience activities, including interactive design sprints.
This approach gathered valuable insights about the existing visitor experience and developed shared ownership of the design direction. With the knowledge acquired during the initial engagement phase, the team developed a detailed wayfinding strategy and schematic design to test and refine the system’s functionality. This process established the key information types and zoning system for the centre.
Guy Hohmann (design director)
Finn Butler (team member)
Kate Pleban (team member)
Eden Short (team member)
Michael Gibb (team member)
MAG Assembly (manufacturers)
Programmed (sign suppliers)
Stephenson & Turner (architects)
Blind Low Vision NZ (access consultants)
David St George (photography)