The rebirth of 7 World Trade Center was significant to Lower Manhattan in many ways. The original building was destroyed on September 11, 2001, and the new 52-story building is the first permanent structure to rise from the World Trade Center site. It was also the first LEED skyscraper in New York and was awarded the U.S. Green Building Council’s LEED Gold status.
While changing the name of the building was debated following 9/11, it was retained to acknowledge its history and to commemorate those lost in the terrorist attacks. Environmental graphics needed to respect the past while creating a strong new legacy. They also needed to integrate with the enormous electrical substation that takes up the first 10 stories, surrounded by a stainless steel grill wall.
Pentagram Design conceived a symbolic 60-ft.-tall “7” that faces the World Trade Center site and is formed by extensions of portions of the stainless steel grill. Both monumental and subtle, it changes with the sun’s position and the time of day. Inside the lobby, a large light installation by Jenny Holzer features glowing text moving across wide glass panels, and a stainless steel and stone floor pattern is also based on the number 7.
Michael Gericke (partner in charge); Lior Vaturi, Kalene Rivers (designers)
60 ft. tall
Skidmore, Owings & Merrill (architect); Jenny Holzer (media installation)