Sign Up Today for Exclusive Tours at the SEGD Conference Experience Dallas
From art museums to the Dallas Star, the 2024 SEGD Conference Experience Dallas tours will showcase the offerings that make Dallas a haven for experience design excellence.
SEGD’s tours have become a signature part of our annual gathering, giving you a chance to get out of the conference room and actually see the city. All tours will run in the afternoon on Thursday, September 26. Some require walking and/or the use of public transportation. Tours are available on a first-come, first-served basis—so don’t wait to register for the Conference, and add on your choice of tour today!
Premium Tour: Dallas Star
The World Corporate Headquarters of the Dallas Cowboys at The Star in Frisco offers a unique opportunity to explore the facility where the Cowboys train and operate nearly all year round. This premium tour is an additional fee of $100 and includes a box lunch.
Perot Museum of Nature and Science – SOLD OUT
Coined the “the boldest piece of modern architecture to hit Dallas,” the Perot Museum of Nature and Science is a natural history and science museum in Dallas. Learn about the unique and sustainable design techniques that make this building an exhibit in itself. And hear about the transformation of the Moody Family Children’s Museum redesigned to the overall theme of “Nurture Imagination,” scheduled to open in May 2025.
AT&T Discovery District Walking tour
Sponsored by SNA Displays
AT&T Discovery District is a vibrant and iconic entertainment hub that features an ecosystem of integrated digital platforms with interactive spaces and unique installations, creating an immersive and dynamic experience for all.
Baylor Scott & White Health Headquarters
Tour this state-of-the-art facility housing 2,000 employees, designed by Corgan to align with Baylor Scott & White’s innovative healthcare practices. Explore how branding, wayfinding, and collaborative spaces enhance wellness and efficiency.
Center for BrainHealth, The University of Texas at Dallas
The Center for BrainHealth® is leading a BrainHealthy Workplace program to enhance employee well-being and productivity. Learn how research merged with design can help raise awareness of brain health.
Dallas Museum of Art
Located in the nation’s largest arts district, The Dallas Museum of Art is one of the largest art museums in America and was designed for you to connect with and be moved by works of art. It serves as a catalyst for community creativity with a diverse spectrum of programming.
Fort Worth Stockyards
The Fort Worth Stockyards is a historic district where you can experience the authentic history of Texas’s famous livestock industry. Hear from some of the architects and experience designers who will welcome you into an authentic western experience and narrative.
Dallas Bike Tour
Sponsored by DE Powder Coated Graphics
Experience Dallas up close with a bike ride! This ever-popular tour fills up fast and is a great way to experience design within Dallas.
Dallas Holocaust and Human Rights Museum
Sponsored by Cortina Productions
The Dallas Holocaust and Human Rights Museum aims to promote human rights to fight against prejudice, hatred, and indifference. This 55,000 square foot museum includes 32 media exhibits, a unique film experience that traverses a 4-level stairwell, and an interactive theater experience.
Dallas Public Art Walking Tour
This walking tour will explore street art and murals in Dallas, offering a glimpse into the culture and art scene.
Design Improv
Design Improv is the onsite option for participants. Embrace the bold spirit of Dallas with SEGD’s beloved Design Improv! This high-energy workshop invites SEGD’ers of all levels to push the boundaries of creativity and challenge conventional thinking. Participants will dive into a mini design challenge that encourages spontaneous, imaginative problem-solving—it’s always inspiring, frequently rambunctious, and a refreshing break from the everyday world of design.
Fair Park Dallas
Join us as we hear from a local historian who will share the history of this national landmark and present-day cultural and entertainment venue. This 277-acre venue stands as the only intact and unaltered pre-1950s world fair site in the United States.
You can choose your tour when you register to attend the 2024 SEGD Conference Experience Dallas. If you have already registered for the 2024 SEGD Conference Experience Dallas and would like to add on a tour, please email Jennette Foreman at jennette@segd.org.
About SEGD
We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design. Learn more at segd.org.