SEGD Xlab – Wednesday Tours Announced!

Next month, SEGD Xlab returns for its fourteenth year as an event dedicated to the intersection of experiential design and technology-driven storytelling. On Thursday November 7, 2024, SEGD Xlab will convene a stellar lineup of 16 speakers from leading edge firms in the digital realm, including innovators from Adolescent, Potion, HUSH, AVI-SPL XTG, META, Squint Opera, Noble, RLMG, Blue Telescope, Smooth Technology, and Unified Field. Join us for a cutting-edge exploration of experience design and digital transformation!

Exclusive Tour

SEGD Xlab is offering a tour of five Brooklyn Navy Yard studios. Below are details and descriptions for each stop. Registration is required to attend. Transportation to and from the tours is on your own.

5 Brooklyn Navy Yard Studios

Five studios located in the Brooklyn Navy Yard will be holding open houses from 1:30-4:00 p.m. Each studio will offer a 20-minute presentation/demo at the times listed below.

Breakfast Studio
1:30-1:50 p.m.
Presenter: Andrew Zolty, Data and Kinetic Artist

Join the artist for a tour of the studio where some of the most advanced and complex kinetic artworks are brought to life, with a variety of pieces and prototypes on display.

AV&C
2:00-2:20 p.m.
Presenter: David Bianciardi, Creative Principal

AV&C is an experience design studio creating digital landmarks in the built environment. Learn how we create these responsive and expressive media installations that foster relationships between people and place.

HUSH
2:40-3:00 p.m.
Presenters: Partners David Schwarz, Erik Karasyk, and Kristen DiCamillo

Explore our beautiful Navy Yard studio, engage in human-centric “soft technology” prototypes and their impact on behaviors and emotions, and check out some WIP experience design projects at the scale of mixed use developments, transit hubs and international exhibitions.

5TEN
3:10-3:30 p.m.
Presenter: Benjamin Price, CEO/Design Engineering Director

Join us on a journey through 5TEN’s innovative installations, where bespoke light and video technology reshape the built environment. Experience how our unique approach to technology and computational design drives creativity in the evolving media architecture industry.

Potion
3:40-4:00 p.m.
Presenter: Dalal Aljassim, Strategic Development Manager

The Potion Design team will introduce you to the realm of interactive and digital design, showcasing how we merge technology-driven products with inclusive design principles. Participants will learn how we transform spaces through digital technology, thus giving them unparalleled insight into the world of interactive design.

Mix and mingle at our networking events!

Wednesday, November 6
5:30-7:30 p.m.

The SEGD Xlab Welcome Party Mixer at Jungle Bird is sponsored by Electrosonic, Nanolumens, Pixera and Float4. Space is limited and registration is required. Please confirm your spot using the tour registration link at the top of the article. Jungle Bird is located at 174 8th Ave, New York, NY 10011. 

Thursday, November 7
5:30-7:00 p.m.

The SEGD Xlab Closing Mixer is at Smithfield Hall sponsored by Daktronics. Join us after Xlab at Smithfield Hall, 138 W 25th St, New York, NY 10001, just a few blocks from the SVA Theater. Separate registration is encouraged.

Join Us Next Month!

At SEGD Xlab, attendees will gain insights into cutting-edge developments in digital media, immersive and interactive environments, and the evolving landscape of cultural and consumer experiences. Join us for this unparalleled exploration of how technology is shaping the future of storytelling in our built environments.

About SEGD

We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design. Learn more at segd.org.