SEGD Sports + Entertainment is Only Two Weeks Away!

We are two weeks away from 2024 SEGD Sports + Entertainment! Join us in Las Vegas for a two-day extravaganza celebrating the intersection of design, sports, and entertainment. Set in the vibrant atmosphere of Circa Las Vegas, the event takes place April 10-11, and is graciously hosted by our Presenting Sponsor, Daktronics.

Exclusive Tours

The event officially ends on April 11th, but stick around until Friday, April 12th to take advantage of FREE, event-related tours! Join us at Meow Wolf Omega Mart, sponsored by Comet by Stratus, or sign up for the waitlist of the Allegiant Stadium tour, sponsored by Dimensional Innovations, for your chance to get a behind-the-scenes look at these local projects. Be sure to add the tour of your choice as an “Add On” when you register.

And as a reminder, we are offering a limited number of reduced-priced tickets for an immersive experience at the new Sphere Las Vegas on Thursday, April 11. You can purchase your reduced-price tickets for the Sphere Experience alongside your event registration.

Featured Speakers

We have seven stellar speakers rounding out our SEGD Sports + Entertainment line up, including leaders from Moment Factory, G&A, and other experts in event design and fandom. This is your chance to hear from the brightest minds in sports and entertainment design.

Cheryl Catterall
Independent Creative Technologist and Producer

Over her 30-year professional career, Cheryl has specialized in heading up multidisciplinary teams to deliver high-impact storytelling experiences. Her early academic and professional years as an architect and her post-graduate training and practice in performance design have led her to explore how technology and space are used to impart emotion, narrative and knowledge. In the last ten years, her work through her own studio, bluespace, and with Moment Factory, where she was Creative Director, has focussed on Placetelling and how user engagement is key to bringing meaning to the public realm; using digital media as a responsive architecture in order to express its evolving nature.

She has led the creation of a variety of permanent and temporary installations in both private, institutional and corporate settings, working with such clients as the Cirque du Soleil, Crédit Suisse, Air Canada, the Oakview Group, the National Arts’ Centre (Canada), and the Cree and Innu communities of Northern Quebec. 

A die-hard athlete and sports fan, she has played elite-level hockey, scholastic waterpolo and flag football, and has participated in three national Ultimate Frisbee championships. Her current obsession is following the NCAA Frozen Four women’s hockey championships.

Josh Gallagher
Managing Director, G&A

Josh possesses over decade’s worth of experience in visual and communication design. That knowledge and flexibility enables him to draw upon a varied background to grow and lead cross-disciplinary project teams. Having worked in large scale signage and wayfinding, information design and packaging before transitioning into designing for a digital experiential focus, Josh brings a myriad of creative problem solving skills to the table for clients and partners. He is confident in his ability to cultivate strong client relationships and foster a thriving ecosystem of collaborative interdisciplinary design. Josh contributes to driving the levels of experience innovation at G&A through refining a high level of craft, structuring creative narratives and focusing on brand and audience equity.

Nasya Kamrat
Chief Experience Officer

Nasya Kamrat has been creating experiences that span traditional, interactive, experiential and digital media for over 20 years. Always torn between being “too business-minded” and “too creative”, Nasya found her niche as a creative strategist and futurist, spending her time diving deep into complex brand challenges. After a decade of leading Faculty, an experience design and content agency, she exited at the end of 2023 and is building a new experiential venture with Stephanie Riggs that brings together culture, communities, and brands. 

Nasya is passionate about innovative storytelling, always searching for unique opportunities to create an authentic experience that people can connect with, whether it’s in real life or online (or the unique, ethereal space between them). She is drawn to non-linear narrative multimedia experiences that capture the imagination, bring humans together and provide a holistic storytelling journey.

Jeff Lund
General Manager, Meow Wolf Omega Mart

Jeff Lund, General Manager of Meow Wolf Omega Mart in Las Vegas, NV, brings more than 25 years experience in the events and live entertainment space to the worlds of what Fast Company calls the “…punk-rock Island of Misfit Toys” that is Meow Wolf’s Omega Mart at AREA15.

Lund’s forward-thinking leadership led him to hone his F&B, ticketing/operations skills at several Cirque du Soleil productions. Lund then managed innovator Spiegelword’s troop of high-functioning degenerates and iconoclasts, and was Tour Manager for Netflix’ “The Stranger Things: Experience.”

But, now this innovative humanoid has brought his uncommon experience launching new experiences, value-added programs and products and delivering world-class guest experiences for shows with revenues of $56+ million annually to bear for one of Las Vegas’ most talked about immersive art experiences: Meow Wolf’s Omega Mart. Since his arrival, Lund has introduced efficiencies, new VIP and souvenir ticket offerings, enhanced collabs with AREA15 and other attractions and helped streamline and troubleshoot tech challenges and guest experience at the 52,000 sf immersive, interactive art exhibit. 

Hailing from Fargo, ND, and after calling the Las Vegas Valley home for years, he now finds desert winters far more agreeable.  

Brian Murphy
Executive Vice President, Elevate Ventures

Brian’s multi-disciplinary background in experiential marketing, environmental graphic design and event management, contributes to a distinctive vision that combines hands-on understanding with conceptually strong, progressive design solutions. His extensive knowledge of materials and fabrication processes has proven to successfully marry excellence in design with meeting budgetary requirements.

Stephanie Riggs
EVP of Creative & Innovation

Former Disney Imagineer and Refinery29/Vice Media Experiential Creative Director, Stephanie Riggs has bridged narrative, immersive, and interactive technology for over 25 years through ground-breaking projects across theatre, theme park, film, experiential, VR and AR, leading the VRAR Association to hail her as “truly the renaissance woman of the immersive era”. A serial entrepreneur, she is a co-Founder of the World Experience Organization, Women in Experience, 5th Wall Forum, Odeon Theatrical and Ink & Paint and is joining Nasya Kamrat to build a new experiential venture that brings together culture, community, and brands.

Stephanie’s collaborations have pushed the boundaries of technology and story across media companies such as Instagram and Google as well as start-ups, non-profits, and academia. She led research at Yale University’s Blended Reality Lab, Carnegie Mellon’s Entertainment Technology Center, and contributed to NYU’s Future Reality Lab and ITP programs. She earned simultaneous degrees from Carnegie Mellon University’s School of Drama (Directing) and School of Computer Science (Human-Computer Interaction), and is a member of Phi Beta Kappa and an Andrew Carnegie Society Scholar.

Sébastien Tessier
Lead Creative Director, Moment Factory

As Creative Director, Sebastien is responsible for guiding his team and maintaining the artistic integrity of every project he works on. Sebastien ensures that all projects are built on a solid strategic foundation and are developed to provide simple, effective, and relevant results. His experience in entertainment and marketing has been honored with over twenty notable awards.

Curious by nature, Sebastien always strives to create the next “new thing,” drawing from everything he takes in. He developed a critical eye and visual storytelling techniques early in his career as an Art Director, working on multiple national campaigns for high-end clients.

With a keen insight into what resonates with audiences and triggers emotion, he takes the necessary steps to produce work that is impactful, enchanting, and visually appealing.

Sebastien has overseen the creation of a variety of projects including large-scale projection-mapping shows, interactive activations, and multimedia experiences for clients including Sky City, Chinese Theater, Sony Music/Michael Jackson, Okada Manila, Barneys, Lumières Festival Hong Kong, Missouri Botanical Garden, Opus 1, EY, C2 International, and Universal Studios.

Join Us in Las Vegas

This year’s event is more than just a symposium; it’s a breeding ground for the brightest minds in sports and entertainment design. Our aim is to inspire and equip attendees with the necessary tools and insights to create compelling experiences and strengthen brand-audience relationships.

About SEGD

We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design. Learn more at