SEGD Sports + Entertainment 2024: A Fusion of Design, Sports, and Entertainment with Exclusive Sphere Experience

Sphere, Las Vegas. Photo courtesy Earth Pixel LLC

Las Vegas, NV — SEGD is thrilled to announce 2024 SEGD Sports + Entertainment, a two-day extravaganza celebrating the intersection of design, sports, and entertainment. Set in the vibrant atmosphere of Circa Las Vegas, the event is slated for April 10-11 and proudly presented by our Platinum Presenting Sponsor, Daktronics.

Event Goal:

Our mission is to forge a dynamic and creative hub that redefines brand and experiential activations in the realms of sports and entertainment. This gathering is a haven for industry mavens, design enthusiasts, and thought leaders, providing a platform for revolutionary design perspectives, innovative strategies, and collaborative knowledge exchange.

New Announcement:

In an exciting new development, we are offering a limited number of reduced-priced tickets for an immersive experience at the new Sphere Las Vegas. Attendees will be among the first to witness “Postcard From Earth,” a groundbreaking cinematic journey that leverages the Sphere’s unparalleled experiential technologies. This immersive adventure transports viewers from the depths of the oceans to the far reaches of space, all within the world’s largest high-definition screen, complemented by 167,000 speakers and haptic technology that truly brings the experience to life.

You can purchase your reduced-price tickets for the Sphere Experience alongside your event registration.

SEGD Sports + Entertainment Event Highlights:
  • Keynote Speakers: Gain insights from luminaries in the industry, including leaders from Moment Factory, Populous, Gensler, Elevate and more.
  • Expert-Led Panels: Delve into discussions on the forefront of design innovation and trends.
  • Networking Opportunities: Build connections with professionals who share your passion.
  • Exclusive Venue Tours: Explore leading venues with unique insider access.

This year’s event is more than just a symposium; it’s a breeding ground for the brightest minds in sports and entertainment design. Our aim is to inspire and equip attendees with the necessary tools and insights to create compelling experiences and strengthen brand-audience relationships.

Be sure to visit our event page to view our agenda and speaker information.


Circa Resort & Casino, a blend of nostalgic charm and modern sophistication, sets the stage for our event. This 1.25 million square-foot marvel is a testament to Las Vegas’ evolving landscape, offering a perfect mix of the city’s Golden Era and cutting-edge innovation.

Join Us:

Be part of this inspiring event where creativity and strategy collide in the world of sports and entertainment. For more information and to register, visit

Connect With Us:

Stay updated and engage with us on Facebook, LinkedIn, Instagram, and Twitter. Follow the hashtags #SEGD #Sports+Entertainment #bethere #branding #design #branded #entertainment #experiencedesign #sportsdesign #SEGD2024 for more.

Thank You to Our Platinum Presenting Sponsor, Daktronics.

Join us and be part of this extraordinary journey in design, innovation, and immersive experiences at SEGD Sports + Entertainment 2024.

About SEGD

We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design. Learn more at