SEGD Brings Bi-Annual Events to Las Vegas in Conjunction with ISA International Sign Expo 2025

SEGD is thrilled to bring its bi-annual events, Wayfinding + Placemaking and Branded Environments, to Las Vegas this April in conjunction with the International Sign Association’s (ISA) International Sign Expo 2025.

SEGD Wayfinding + Placemaking and Branded Environments to Co-Locate with ISA in April

With this year’s theme, Transformation, SEGD will explore the monumental changes shaping experiential design and signage. Attendees will engage in dynamic education sessions, meaningful networking opportunities, and an immersive cross-industry experience, fostering synergy between SEGD and ISA’s communities.

“Our organizations have worked collaboratively on shared interests for years, so this is a natural next step,” said Lori Anderson, ISA president and CEO. “We welcome SEGD attendees to learn more about the products that influence their designs so that together, we can create signs and experiences that enhance communities.”

SEGD is excited to partner with the International Sign Association to bring together our two dynamic communities for a shared exploration of wayfinding, placemaking, and branded environments. This collaboration highlights the synergy between our organizations, offering attendees unparalleled opportunities to learn, connect, and innovate.
Cybelle Jones, SEGD CEO

Daily Themes: Inspiring Transformation

Day 1 – SEGD Wayfinding + Placemaking – “Transforming Spaces, Connecting People”

Explore how innovative wayfinding and placemaking practices reinvent environments, improve user experiences, and foster inclusion.

Day 2 – SEGD Branded Environments – “Transforming Brands, Creating Experiences“

Discover how branded environments evolve with culture and technology to redefine user engagement

Additional Highlights

SEGD attendees will have access to the ISA International Sign Expo trade show floor, where they can explore the latest materials and technologies shaping design and signage.

Plan Your Stay

Building on the momentum of SEGD’s well-attended 2024 Las Vegas event, this year’s gathering promises to elevate the transformative power of design to new heights.

Key dates:

  • Tuesday, April 22 – Optional Pre-Event Tours
  • Wednesday, April 23 – SEGD Wayfinding + Placemaking
  • Thursday, April 24 – SEGD Branded Environments
  • April 23–25 – ISA International Sign Expo
  • Friday, April 25 – Optional SEGD tours of the ISA show floor
  • April 24-27 – Optional Duck Duck Shed experience, presented by The Neon Sign Museum

Location & Lodging: Mandalay Bay Convention Center, Las Vegas

The deadline to book a room on the official ISA Hotel Room Block is March 24, 2025. Book your stay.

Attendees are encouraged to extend their stay in Las Vegas to experience Duck Duck Shed (April 24–27, 2025), presented by The Neon Museum. This four-day event features exclusive tours, panels, and discussions with the visionaries behind Las Vegas’ iconic architecture and design.

Registration is Open

Registration is open for SEGD Wayfinding + Placemaking and Branded Environments and ISA International Sign Expo. Join us to discover how Transformation can inspire and redefine the future of design!

About SEGD

We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. From architects and graphic designers to technologists and educators, our members work collaboratively to create inclusive, engaging, and meaningful environments. As a 501(c)(3) non-profit organization, SEGD is dedicated to educating, connecting, inspiring, and advocating for the advancement of design practices that enrich the human experience.

For press or sponsorship inquiries, please contact:

Kristin Bennani
SEGD, Director of Sales & Marketing
kristin@segd.org

About ISA

The International Sign Association (ISA) is devoted to supporting, promoting and improving the sign, graphics and visual communications industry through government advocacy, education and training programs, technical resources, stakeholder outreach and industry networking events. ISA members are manufacturers, users and suppliers of on-premise signs and other visual communications systems. 

Through strategic partnerships with affiliated organizations and business partners, ISA offers its members programs and services to grow their business.

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