SEGD At 50 – Reigniting Passion for Experiential Design

Here at SEGD, we are continuing to reflect on our 50th Anniversary conference experience. Below, check out a comprehensive conference recap from Alice Sarsfield-Hall of Blooloop. And be sure to look for our very own CEO Cybelle Jones as a 2023 judge for the blooloop 50 Museum Influencer List.

From SEGD at 50 – Reigniting Passion for Experiential Design:

“2023 is the 50th anniversary of SEGD, the Society for Experiential Graphic Design. This year’s SEGD conference aimed high with three days of talks, networking and tours in Washington DC. Over 600 people from around the world attended; the largest attendance in the history of the event. The conference also saw the unveiling of the organization’s new branding and website.

Each day of the SEGD conference had a different theme: reflect, reframe and reignite. The sessions looked back at where SEGD began, explored what it means to be an experiential graphic designer today and then looked ahead at where the industry could go.

Amongst the talks, there were plenty of networking events. These included the SEGD President’s Reception & Auction for Excellence which saw $50,000 raised to help support SEGD programming and Emerging Experiential Professionals (EXP) events. On the second day, Mad Systems sponsored the NEXPO Reception drinks before the winners of the SEGD Global Design Awards were announced.

And the final evening saw a closing party, sponsored by Electrosonic, Color-ad, Explus and MGAC, at Secret Walls. Attendees were treated to a live art battle, with two teams of local DC artists competing to create art themed to the SEGD conference. With a DJ setting the scene, attendees spent the night cheering on the artists and dancing the night away.”

Keep reading for a summary of each day of the Conference!