SEGD Tours Announced – Placemaking + Wayfinding, Branded and Digital Experience Tours

Prior to the 2025 SEGD Wayfinding + Placemaking and SEGD Branded Environments events, attendees will have the opportunity to participate in one of three exclusive tours on Tuesday, April 22, 2025, from 2:00 to 4:00 pm PT.

Each tour has a limited capacity of 25 people, and registration for the tours is available only to individuals registered for one or both of the SEGD events. Secure your spot and register for the event and a tour today!

Register Now via ISA Sign Expo

Placemaking + Wayfinding Tour

Design Destinations – Bellagio and Cosmopolitan
Chihuly in Bellagio, Las Vegas

Explore the intersection of art, design, and placemaking through the lens of designers and builders. Learn from GV Group designers how Cosmopolitan’s three-story Chandelier Bar, Bellagio’s iconic fountains, and constant property rejuvenation create fresh, immersive experiences through scale, grandeur, unique signage, and public art installations. You’ll discover how design transforms environments into memorable destinations.

Branded Experience Tour

Fontainebleau – Redefining Brand Identity

A deep dive into the luxury finishes and reimagined approach that completed this resort property. Bringing Miami Flair to the Desert Landscape through branding, wayfinding, and placemaking. The tour will be led by two Gensler design team members who helped bring Fontainebleau’s brand to life.

Digital Experience Tour

The Arte Museum – Eternal Nature Tour
ARTE Museum, Las Vegas

The Arte Museum in Las Vegas offers a captivating audiovisual experience, immersing visitors in a blend of natural and digital worlds. This unique biophilic experience envelopes the visitors in vast natural landscapes. Receive insights from AVI-SPL’s XTG team as they share how they helped d’strict, the celebrated art collective, bring their innovative vision to life with architectural AV integration of 14 installations, including immersive projection, audio, and fragrances throughout the 30,000-sq ft space. This merging of technology and art transforms visitors into a new world beyond imagination.

Tours are available only to our registered event participants. Click here to register for the 2025 SEGD Wayfinding + Placemaking and SEGD Branded Environments events and to add on a tour. Use the Registration Resource Center to add a tour to your current registration.

Please note that transportation to each tour is on your own. Attending a tour costs $75 for SEGD members and $125 for non-members. Registered tour attendees will receive more details closer to the tour date.

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