The SEGD Golden Arrow Award recognizes extraordinary service to the field of EGD. Recipients of the award have made large and long-term contributions to the strength of SEGD as leaders of their organizations, icons in the field or supporters of SEGD’s goals. Pentagram is the seventh recipient of this award, established in 2004, joining Ann Makowski, Ralph Appelbaum, Leslie Gallery Dilworth, Moira Gemmill, Ed Matthews, and Deborah Sussman.
Pentagram, an esteemed international design consultancy, is dedicated to elevating the field of the experiential design practice. With offices worldwide, their commitment to SEGD has been unrivaled, fostering growth and excellence in our industry. As a voluntary supporter, thought leader and financial contributor, their multifaceted engagement has consistently upheld and progressed SEGD’s mission. Esteemed as the most influential design firm of the last fifty years, Pentagram’s enduring support is a testament to their deep commitment, positioning them as a deserving Golden Arrow recipient.