New Tours and Speakers Announced for SEGD Sports + Entertainment!

Excitement is building for 2024 SEGD Sports + Entertainment, a two-day extravaganza celebrating the intersection of design, sports, and entertainment. Set in the vibrant atmosphere of Circa Las Vegas, the event is April 10-11, graciously hosted by our Presenting Sponsor, Daktronics.

Exclusive Tours

The event officially ends on April 11th, but stick around until Friday, April 12th to take advantage of event-related tours! We are excited to announce a tour of Meow Wolf’s permanent Las Vegas art experience, Omega Mart. Meow Wolf describes Omega Mart as “an unforgettable, collaborative experience designed to delight audiences of all ages.”

And as a reminder, we are offering a limited number of reduced-priced tickets for an immersive experience at the new Sphere Las Vegas on Thursday, April 11. You can purchase your reduced-price tickets for the Sphere Experience alongside your event registration.

Featured Speakers

Claudia Calderon
Chief Marketing Officer at the Los Angeles Clippers

Claudia Calderon is the Chief Marketing Officer of the LA Clippers and leads global marketing strategy and operations for the NBA team, its G League affiliate the Ontario Clippers, and Intuit Dome, the team’s new arena opening in Inglewood in August 2024. Calderon oversees marketing, consumer insights, retail operations and merchandise, communications, community programming, and content, as well as the creative and game entertainment teams for the organization. She was instrumental in the launch of ClipperVision, the team’s award-winning direct-to-consumer, over-the-top streaming platform.

Born in Mexico, Calderon lives in Los Angeles and is fluent in English and Spanish. Her work has been recognized with numerous awards for branding, marketing campaigns, and digital and social content. Calderon graduated from Western University with a degree in Business.

Ariana Rae Diverio
Co-Founder and Managing Partner at B. Partners

Ariana Rae Diverio is the Co-founder and Managing Partner of B. Partners, a female founded commercial strategy firm specializing in revenue generation and brand monetization in the sports and entertainment industries. B. Partners has a client roster that includes groundbreaking properties and brands from Inglewood, CA to Long Island, NY. Leading her firm, Ariana pioneered new media assets and commercial strategies in sports and entertainment, leveraging the brand power of sports properties to curate first-of-their-kind digital out-of-home (OOH) programs that have generated hundreds of millions in revenue for her clients and created unparalleled exposure and engagement methods for her client’s partners and their fans. Also specializing in government relations and public affairs, Ariana developed the first modern day OOH programs in multiple cities across Southern California. She holds degrees from Loyola Marymount University and UCLA School of Law.

Join Us in Las Vegas!

This year’s event is more than just a symposium; it’s a breeding ground for the brightest minds in sports and entertainment design. Our aim is to inspire and equip attendees with the necessary tools and insights to create compelling experiences and strengthen brand-audience relationships.