New Speakers and Sessions Announced for SEGD Xlab!
On November 7, SEGD Xlab returns for its fourteenth year as an event dedicated to the intersection of experiential design and technology-driven storytelling. At the SVA Theater in New York City, SEGD Xlab will convene leading minds and innovative practices at the forefront of experience design, including representatives from AVI-SPL, Blue Telescope, Hush, Journey, Meta, Nanolumens, Potion, RLMG, and Unified Field. Learn more and register now at the link below!
Featured Sessions
Opening Keynote
Man-Wai Cheung, Adolescent
Step into a dynamic conversation with Man-Wai Cheung, CEO and Creative Director of Adolescent, as he dives into 20 years of bold, boundary-pushing design. From MTV to Times Square, Man-Wai shares his 360-degree creative philosophy and collaborations with brands like LEGO, NBCUniversal, and Porsche. Moderated by 2024 Xlab chair Phillip Tiongson.
Anatomy of a Compelling Digital Experience
Kristen DiCamillo, HUSH
Mark Coxon, AVI-SPL
Zoë Franklin, Meta
Dana Michaelis, Nanolumens
Imagine an engaging and memorable digital experience that combines technology, compelling content, design, and architecture. This panel explores how to thoughtfully integrate these elements to create immersive spaces that effectively blend storytelling and dynamic canvases.
How Tech Enables Inclusive Spaces
Kimesha Langel, Noble
Explore how technology transforms spaces and visitor experiences. Many spaces fail to engage diverse visitors. Learn how a holistic approach integrates technology and thoughtful design to foster inclusive environments, creating meaningful interactions that reflect the communities they serve.
At the Speed of Trust
Chris Mellor, Sara Smith and Stephanie Stewart, RLMG
Explores the role that trust and authenticity play in creating transformative digital experiences. The talk explores how strong relationships — with partners, with clients, with audiences — are at the heart of experience design in projects at the Montana Heritage Center, Agua Caliente Cultural Museum, and the Lincoln Memorial.
Don’t Get Stale: Planning for Relevance
Judith Zissman, Blue Telescope
In a rapidly changing digital world, exhibits quickly feel outdated. This talk explores strategies for designing future-proof exhibits, integrating evolving digital media through APIs and CMS, and ensuring interactivity. Learn how to make the business case for ongoing content updates and create exhibits that remain fresh and relevant over time.
Exploring Spatial Intelligence and AI Personalization
Myles Bryan, Potion
A survey of our changing media landscape and thoughts about our shared future.
Join Us!
At SEGD Xlab, attendees will gain insights into cutting-edge developments in digital media, immersive and interactive environments, and the evolving landscape of cultural and consumer experiences. Join us for this unparalleled exploration of how technology is shaping the future of storytelling in our built environments.
About SEGD
We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design. Learn more at segd.org.