National Museum of African American History and Culture 2023 SEGD Insight Award
The SEGD Insight Award recognizes visionary clients who demonstrate the impact of experiential design by commissioning projects and initiatives that significantly
enhance or promote opportunities for the field and practitioners. Past recipients include: Bryan Stevenson, Washington D.C. Mayor Muriel Bowser, NYCEDC, and The American Museum of Natural History.
The National Museum of African American History and Culture (NMAAHC) stands as a groundbreaking achievement in interpretive and exhibition design. Its innovative approach,
which emphasizes untold stories in African American history, has redefined cultural narration at the Smithsonian and across the National Mall. Garnering international acclaim, the museum has attracted over nine million on-site visitors and millions more online. This new model has powerfully echoed worldwide, amplifying African American heritage’s profound influence and resilience, reshaping our understanding of America’s cultural tapestry.
