Join Us for SEGD Voices: Project Approach

Join us on July 18, 2024 for the fourth installment of our 2024 SEGD Voices Webinar Series, curated by L’Rai Arthur-Mensah of Local Projects. This year, our focus is on “Respectful Engagement” — a theme that underlines the critical importance of fostering a culture imbued with respect and professionalism. Through this series, gain valuable insights, strategies, and best practices designed to enrich your professional environment.

A Process for Collaborative, Interdisciplinary Design

In this webinar, 2024 SEGD Voices: Project Approach, hear from Nico Guillin and Amanda White from experience design firm Local Projects as they speak about their process for developing an experience from strategy to a developed design. Building a foundation of trust, both internally, and with the client, is the first and critical step that leads to success and impact.

Register now to be a part of this essential conversation!

Featured Speakers

Nico Guillin
Creative Director
Local Projects

Nico Guillin is a Creative Director, merging physical and digital environments in service of visitor centered storytelling, and always reaching for the edge of the possible. He’s led projects for the Canadian Museum for Human Rights, Winnipeg Canada Second Bank Portrait Gallery, National Museum of Australia, and Melbourne Holocaust Museum. At Local Projects, where he previously served as Director of Physical Design, he’s worked on projects spanning from commercial to cultural work, including the Hyde Park Barracks Museum and Target Open House. He received his MA in Industrial Design from ENSCI in Paris.

Amanda White
Director of Content
Local Projects

Currently Director of Content at Local Projects, New York, Amanda White has 18 years’ experience leading content development for design. Prior to her current role, Amanda spent two years consulting to the United Nations as a Creative Director, following seven years as content lead at Thinc Design, New York. Originally from Aotearoa New Zealand, she was Head of Content at Tāmaki Paenga Hira Auckland Museum. Amanda’s expertise is in the combination of inspirational team leadership, lateral thinking, strategic planning, and creative methodologies that she brings to all projects, transforming concepts into impactful experiences for user engagement. Throughout her career she has prioritized collaboration as a vital component of the design process—internal and external—and pursued methodologies for engaging, inspiring, and mobilizing people to action.

About SEGD

We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design. Learn more at