EXP Poster Gallery

November 3, 2025

Welcome to the EXP Poster Gallery, featuring submissions to the EXP Poster Design Challenge that reflect the 2025 SEGD Conference theme “Designing Possible Futures.”

Practicing Change in Real Time

As an extension of the 2025 conference theme, Emerging Experiential Professionals were encouraged to join the community dialogue through design—recognizing that our future lies within the vision and perspectives of our youngest and newest members.

The poster challenge, rooted in SEGD’s core values, builds on a rich historical design dialogue that both ties us to our past and engages us in ongoing and universal dialogue. As we look forward, we draw on that creative philosophy to stimulate design thinking in the context of our annual conference; exploring the meaning of design, a practice of truth-telling, narrative, and accountability that is rooted in listening and iteration.

Through personal passion and interpretation, these creative responses seek to engage, challenge, and share a message to the design community by considering the field of design as a practice of care, equity, relationship, and transformation.

We invite all of our members to bring their voice to the larger conversation.

2025 EXP Poster Gallery

Santina Busalacchi

This animated poster uses the familiar visual language of price tag stickers as a critical lens to examine societal inequities and systemic barriers, while expressing the overarching feeling of unrest many of us face in the world today. Through movement and sequencing, the animation breathes life into these static commercial symbols, allowing them to accumulate, overlap, and interact across the digital canvas.

The animation simulates the experience of living in a world that continually piles issues and tragedies onto us, reflecting a society that reduces what it means to be human. This submission embodies the conference theme by using design as a practice of truth-telling and accountability, inviting viewers to examine the real costs of our current systems while challenging us to enact more equitable futures. Despite everything the stickers express, we must fiercely choose to be better for each other.

Julia Petosa

I felt that as a conference hosted in San Francisco, there would be no better source of inspiration than the culture and history of the city itself. As part of my illustrative elements I included many famous landmarks like the Transamerica Pyramid, Vaillancourt Fountain, and Pier 39.

Lynnea Jeung

This poster explores the emotions of experiencing a place through vibrant geometric forms and shifting colors. Smooth and rough gradients echo San Francisco’s iconic fog, suggesting a future that is both uncertain and hopeful. My goal was to experiment with the interaction of typography with a three-dimensional form to challenge the viewer and explore movement beyond a flat page.

Stephen Simmerman

Claire Caverly

In software engineering, “rubber ducking” is a process of debugging code by explaining it to an inanimate object. Through this exercise, an engineer can determine the clearest goals of their efforts. As we as designers and engineers navigate the benefits and challenges that AI brings, it’s worth remembering the audience we are creating for. Are our efforts really contributing to the common good?

The text throughout the image is pulled from the AlexNet source code, courtesy of the Computer History Museum. The text towards the geese is the poem, “The Goose and the Common,” a 19th century poem commenting on the social injustice of the privatization of common resources.

Jaela Coleman

“Solidarity” is a motivating abstract illustration/design with a quote by Fannie Lou Hamer, 1971, “Nobody is free until everybody’s free”. This design is to raise awareness about the state of the world we are currently living in, and introduce or encourage us to keep having these tough conversations about weakened communities and how we can combat systemic oppression as a whole.

Jaela Coleman

“All of us are dandelions” is an informative and enlightening illustrated “short clip”/compilation that compares dandelions to people. Throughout the clip, it highlights important topics in today’s society. A quote by Daisaku Ikeda is interwoven into the short clip. In today’s age, there have been (and still are) many devastating events happening in all parts of the world, making it hard for communities to simply live. This short clip aims to raise awareness about the state of the world we are currently living in, to start (or continue having) these tough conversations on how we can come together as communities, to best protect, respect, and understand each other and the planet we live in.

The quote, “Why doesn’t constant trampling defeat the dandelion? The key to its strength is its long and sturdy root, which extends deep into the earth. The same principle applies to people. The true victors in life are those who, enduring repeated challenges and setbacks, have sent the roots of their being to such a depth that nothing can shake them.”

Soohyen Park

For more information, connect with your SEGD Emerging Experiential Professionals Co-Chairs: exp@segd.org