With work ranging from sector-defining-mega projects to radical start-ups, Wesley brings over 20 years of global design experience focusing on human experience in the built environment. As the Creative Director of UK-based f.r.a., he leads a studio that delivers wayfinding, placemaking and branding projects across all sectors. At the heart of every project is a deeply humanistic approach to design that uses emotions, narrative and even humour to overcome complex problems. The team at f.r.a go beyond ‘big ideas’ and have a strong focus on project delivery. Wesley’s commitment to ‘maker culture’ produces a studio culture that sees the constraints and challenges of delivering a project as a source of great inspiration and an opportunity for innovation.
Branded Environments, Placemaking, Strategy/Research/Planning, Wayfinding
Brand, Destination Experiences, Equitable Design, Graphic, Signage
Retail, Urban + Civic