Welby Altidor

A global leader in immersive experiences, Welby Altidor never stops pushing the boundaries of creativity and innovation. As Chief Creative and Innovation Officer at NEON, he has spearheaded some of the most transformative experiences worldwide. With roots in live entertainment through his 16 years at Cirque du Soleil, Welby blends storytelling, emotional depth, and cutting-edge technology to create experiences that connect deeply with audiences. His creative vision draws from a broad spectrum of disciplines—from design and theater to interactive media—resulting in groundbreaking projects like *Avatar The Experience*, *Impressions of Monet* and *Harry Potter: Visions of Magic*.

In addition to his work at NEON, Welby is a sought-after speaker on creativity and innovation, sharing his insights at events such as WOBI, where he is recognized for his ability to inspire creative courage and collaborative leadership. His influence extends beyond the creative world, as he is also an advocate for meaningful, human-centered design that fosters empathy, curiosity, and inclusivity.

Welby’s work is underpinned by a passion for turning bold ideas into tangible realities that push the envelope of what’s possible in the creative economy. His projects continuously reimagine how immersive experiences can shape culture and commerce, all while prioritizing collaboration and sustainability. Welby is the author of Creative Courage: Leveraging Imagination, Collaboration and Innovation to Create Success Beyond your Wildest Dreams.