Sydney Smith

My super power is

I’m neurodivergent and grew up poor in a small 4-square-mile town. Having many limitations at a formative age demands of one to become creative and find the innumerable ways to iterate on something.

What I love about experience design

Art and design, in all its forms, is ultimately storytelling – the subtlety and nuance of what can be said in color, light, type, and angles conveys so much. Psychology is woven into the very nature of design, and figuring out how to allow one to inform the other is the great and delightful challenge.