Stephen Minning
Connecting people to what they love.
Member Since
February 2010
2018 SEGD Board Member
Founder and Director of BrandCulture and PAM, Stephen is an entrepreneur with a love for branding and wayfinding. He has 30 years’ of international experience working with blue-chip brands and public-sector organizations.
In 2003, he founded BrandCulture, collaborating on award-winning experiential design projects with leading property developers, architects and design firms. BrandCulture’s work has been acknowledged by design associations and featured in publications globally.
In 2016, Stephen launched the PAM Smart Navigation Platform, developing proprietary technologies to deliver ROI for district owners and operators. Through intelligent design and insightful data and analytics PAM’s innovative tools for experience designers, technology and marketing teams remove friction in smart city districts to connect customers to the experiences they love, improving amenity, safety and commercial outcomes.
Experiential design at BrandCulture.com.au
Navigate the future at PAM.co
Connect with Stephen at LinkedIn.
My super power is
Crafting experiences that seamlessly integrate design thinking, spatial awareness, and cutting-edge technology.
I'm looking for
Meeting of people who are passionate about communication and the intersect of architecture and landscape design.
What I love about experience design
Design in it’s many forms! Psychological, graphic and technology, it’s all good.
Best piece of advice I've ever heard
Measure twice, cut once.
Where I find Inspiration
Tech + people
Practice Area
Branded Environments, Digital Experiences, Placemaking, Public Installation, Strategy/Research/Planning, Wayfinding
Focus Area
Brand, Destination Experiences, Digital, Equitable Design, Graphic, Interactive, Interpretive, Signage, Smart Cities, Sustainability
Industry
Corporate, Cultural, Education, Entertainment, Recreation, Retail, Sports, Transportation, Urban + Civic, Workplace