Sherwood Choe

Sherwood Choe

The people make the journey worthwhile.



Member Since

April 2011

YiEUM Partners Inc. is a premiere Total Environmental Design company located in Seoul, Korea.

I am the main point of contact for international communications, so please do contact me if you are trying to reach us for anything.

Founder and CEO Jangwon Ahn sits on various design-related agencies and is a trusted advisor for several major municipalities throughout Korea.

We’ve been fortunate to have worked on many major projects such as the Dongdaemun Design Plaza (SEGD Merit_2015), Lotte Concert Hall, HoAM Museum of Art, LEEUM Museum of Art, Simon Premium Outlets, Gimpo International Airport, SaRang Church, Seoul National University, Samsung, Microsoft and more. We’ve also worked as collaborators on a number of major international projects including the FIFA World Cup Stadium in Qatar and Baku Olympic Stadium.

At our core, we believe in the value of HUMAN and CULTURE in the ways we interact with our SPACES to have EXPERIENCES that come to define the PLACES in the built environment.

Ask me about

Ask me about anything related to Korea.

What I love about experience design

We love to go back to places we’ve helped to create, quietly and indiscreetly observing how people interact and identifying the things that were done well and things that could have been done differently. It’s this process that helps us to continue improving our abilities and skill sets.

Where I find Inspiration

Design can provoke a response and inspire a generation.

Practice Area

Branded Environments, Exhibition, Placemaking, Public Installation, Strategy/Research/Planning, Wayfinding

Focus Area

Brand, Destination Experiences, Exhibition, Graphic, Interactive, Interpretive, Signage, Smart Cities, Sustainability


Corporate, Cultural, Education, Entertainment, Healthcare, Museums, Recreation, Retail, Sports, Transportation, Urban + Civic, Visitor Centers, Workplace