Shawn Terpack

Shawn Terpack brings more than 20 years of experience in design, branding, and visual communication. His professional background includes leadership roles as Advertising Design Director for an international textile manufacturer, Senior Production Designer for a national real estate publisher, and Creative Designer for The Greenville News. These roles established a strong foundation in brand systems, production standards, and strategic communication.

Since joining Arnett Muldrow & Associates in 2014, Shawn has helped lead nearly 100 community branding and wayfinding initiatives across the country.

Shawn approaches community branding as a collaborative process rather than a logo exercise. Through public engagement, stakeholder interviews, workshops, and visual preference testing, he helps communities articulate who they are, what they value, and how they want to be perceived. The goal is not simply to create a visual identity, but to help residents take ownership of a shared narrative.

His branding work translates local history, culture, architecture, landscape, and economic aspirations into cohesive identity systems. These systems include logos, color palettes, typography, messaging frameworks, and implementation guidelines that allow communities to communicate consistently across tourism, economic development, downtown revitalization, and municipal applications.

Wayfinding projects operate at a different scale and require a different lens. Shawn works at the intersection of graphic design, planning, and engineering to create navigation systems that improve orientation, safety, and user experience. His work includes destination criteria development, route mapping, decision point analysis, MUTCD-aware vehicular sign systems, pedestrian-scale signage, gateway features, and integration with local brand standards.

He works closely with municipal staff, DOT representatives, and steering committees to balance aesthetic goals with regulatory compliance and long-term maintainability. The result is a system that not only directs traffic efficiently, but reinforces a community’s identity within the built environment.