Sarah Huie Coleman



Member Since

June 1988

From designing the award-winning signage for Avalon, a $600 million mixed-use development, to rebranding more than 30 YMCAs in the Southeast, Huie Design’s Principal and Owner Sarah Huie Coleman and her team provide branding, signage and wayfinding for some of the highest profile developments across the nation.
Sarah founded the firm in 1996 after completing the design and implementation of the “Look of the Games” for the 1996 Atlanta Centennial Olympics Games. At Huie Design, Sarah is the creative director for large-scale mixed-use, retail, multi-family, hospitality, corporate and transit design projects. She has successfully managed challenging projects in multiple cities across the U.S., placing Huie Design at the top of its field. The team’s mission is to deliver on a brand’s promise by designing wayfinding elements that are clear, easy to understand, instill confidence, direct, educate and inspire.
Huie Design’s signature process connects people to places by weaving diverse ideas and elements into a singularly compelling presence that says, “You are here.” Projects include Chicago’s famed Water Tower Place; multiple YMCAs on the east coast; Alpharetta, Georgia’s Avalon; Atlanta’s 138-acre Atlantic Station; North Florida’s Celebration Pointe and many more.
Sarah is a member of SEGD (20+ years) and the International Council of Shopping Centers. She has served on the CenterBuild Program Planning Committee and on the boards of the Allied Design Council, the Madison Morgan Cultural Center. Sarah and Huie Design have received many awards from organizations including, but not limited to, Urban Land Institute, International Council of Shopping Centers, the National Society of Marketing and Professional Services, Dallas Society of Visual Communications and Show South.
Sarah Huie Coleman graduated from Sweet Briar College with a B.A. in psychology and went on to earn a B.A. in graphic design and packaging from ArtCenter’s College of Design. Sarah volunteers with Children’s Healthcare of Atlanta’s Equestrian Connection, an event series featuring horse-related therapies for children and their families, and provides pro bono design work to several non-profits including the Atlanta Food Bank, Nokota Horse Conservancy® and the Women’s Giving Circle, a passionate group of female volunteers who have the resources and desire to open doors for the area’s youth. Sarah spoke at the 2014 SEGD Conference in Atlanta, on the “Women in EGD” panel.
View more of Sarah Huie Coleman’s work at Huie Design. Connect with Sarah on LinkedIn,Facebook,and Twitter.