Rebecca Kelly

Rebecca Kelly

SEGD RIC Chapter Co-Chair



Member Since

March 2024

Driven by a love for placemaking and brand strategy, I’ve collaborated with clients across a variety of industries, including commercial real estate and associations, to deliver custom graphic solutions and storytelling elements that help bring their mission to life.

As Associate, Art Director at Hickok Cole, I have nearly two decades of experience creating meaningful brands through a combination of signage and wayfinding systems, experiential graphics packages, and specialty exhibit graphics. Most recently, I’ve designed workplace branding and signage for National Association of Broadcasters, Peace Corps Headquarters, and American Gas Association, in addition to comprehensive branding and signage packages for multiple Mid-Atlantic multifamily projects.

During my tenure at Gallagher & Associates, I designed exhibits for College Football Hall of Fame, The National Archives, The World War II Museum, and United States Holocaust Museum. My career began at Michael Graves Design Group, where I helped to rebrand Michael Graves Design for Target, develop signage and wayfinding packages for several international architectural projects as well as packaging for multiple Graves product lines.

Practice Area

Branded Environments, Placemaking, Strategy/Research/Planning, Wayfinding

Focus Area

Brand, Destination Experiences, Graphic, Interpretive, Signage


Washington D.C., Northeast


Corporate, Cultural, Workplace