Phil Rowland
Great ideas emerge from Imagination & Possibility, not being realistic.
Member Since
January 2026
Phil Rowland is Director of Environmental Graphic Design and an Associate Principal at GBBN, where he founded and leads the firm’s environmental graphics practice. His work blends research, fabrication, and computational design to create cohesive systems of storytelling, wayfinding, and placemaking that complement architecture and interiors. Phil is passionate about using environmental graphics as a strategic design tool—one that aligns people, space, and mission while elevating the overall experience of the built environment.
My super power is
Synthesizing complex topics into easy to understand visuals.
I'm looking for
New ways technology can make our designs more interactive, helpful, enjoyable, informative, sustainable, and equitable.
What I love about experience design
I love learning something that completely turns how I think about a certain topic or idea on its head.
Best piece of advice I've ever heard
Effort v Value: We expend effort, we create value. It’s easy to get them confused, but remember which one you are being compensated for.
Practice Area
Branded Environments, Exhibition, Placemaking, Public Installation, Strategy/Research/Planning, Wayfinding
Focus Area
Augmented (AR/VR), Brand, Graphic, Signage
Industry
Cultural, Education, Entertainment, Healthcare, Workplace