My journey began in London’s fringe theatre scene before studying in Visual Communication at Ravensbourne College of Design and Communication. I worked for The Independent Newspaper until my curiosity led me to Berlin during the 90s, where I helped shape its emergent club scene and later established the design studio SV Associates. In 2009, I relocated to Aotearoa New Zealand to contribute to the redesign of Massey University’s CoCA design programme. There, my passion for experience design, urban life, and cities grew. After completing a Master of Design I took a leadership role at Wellington City Council. As guardian of the city’s brand and champion of design thinking for cities I developed an even deeper interest in the interplay of urbanism and brand. Joining Isthmus—an integrated design studio—I led city-shaping projects through the interplay of land, people, and culture. Now as an independent consultant I take a transdisciplinary approach that blends graphic, spatial, and urban design to craft holistic experiences within the built environment. Adopting a planet-centric perspective, I thrive in confronting challenges with a proactive attitude, harnessing my adept problem-solving, networking, and communication skills. I am an active member of the Society of Experiential Graphic Design (SEGD) and co-chair of the Aotearoa chapter.
SEGD Wellington Chapter Chair
2018 SEGD Chapter Chair Award Winner
Ask me about
Experiential graphic urbanism
My super power is
I'm looking for
Meaningful projects that take me on exciting journeys.
What I love about experience design
I love urban life, cities, and experiences.
Best piece of advice I've ever heard
Design is a journey—Peter Rea
Where I find Inspiration
Cities and beaches
Branded Environments, Exhibition, Placemaking, Public Installation, Strategy/Research/Planning, Wayfinding
Brand, Exhibition, Graphic, Signage, Sustainability
Cultural, Education, Museums, Recreation, Transportation, Urban + Civic, Visitor Centers, Workplace