Neeta Verma

Neeta Verma

Researcher, social designer, and educator whose work explores the critical use of design as a tool for social equity and justice.

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Member Since

August 2023

Neeta Verma situates herself within the porous discipline of Visual Communication Design. Her research, practice, and teaching explore the critical use of design as a tool for social equity and justice. Her work focuses on systemic social issues examined through the lens of power and privilege and the examination of power structures embedded within social ecologies. Her approach to design embodies principles of practice that expand the canon of the discipline to include pluriversal shifts within contemporary design discourse. She believes that as designers, we have a responsibility toward a practice that is not just determined by “need” but, more importantly, by “relevance.” Her current research examines youth violence in urban contexts within the US and design for the visually impaired in India. Her areas of teaching cover Social Design examined at the intersection of social innovation and collaborative practices, and Visualization of Data that investigates the aesthetics, ethics, and politics of representation.

She earned her MFA from Yale University and an MDes from the National Institute of Design, India. As an Associate Professor of Visual Communication Design at the University of Notre Dame, she held Faculty Fellowships at the Center for Social Concerns, the Liu Institute for Asia & Asian Studies, and the Pulte Institute for Global Development and has also served as Affiliate Faculty for The Initiative on Race and Resilience. Her professional design practice of over twenty-five years has exclusively focused on museums, cultural organizations, not-for-profits, and educational institutions. Selected clients include the American Red Cross, NJ, Cooper-Hewitt Design Museum, NY, Liberty Science Center, NJ, New York Botanical Garden, NY, The New York Public Library, NY, MIT Press, MA, Whitney Museum of American Art, NY, and the Wildlife Conservation Society, NY.

Her work has been nationally and internationally recognized. Awards include the Nehru-Fulbright Fellowship, the 365: AIGA Year in Design Award, Design Incubation Teaching Award, Graphis Awards, the Core77 Award for Design for Social Impact, A’Design Awards, DNA Paris, International Design Awards, and the 2022 Rev. William A. Toohey, CSC, Award for Social Justice awarded by the University of Notre Dame.

As an invited speaker, she has presented her research at both national and international conferences in Canada, the UK, Germany, Mexico, Italy, and India. She currently serves on the SEGD Academic Task Force and is a member of the Pluriversal Working Group of the Future of Design Education (FDE).

Ask me about

Design for Social Equity

My super power is

Caring

I'm looking for

A culture of critical design discourse.

Best piece of advice I've ever heard

As an educator you are not just imparting knowledge, most can do that and many better than you, you are nurturing an individual to discover themselves… (from my mother)

Practice Area

Branded Environments, Digital Experiences, Exhibition, Public Installation, Wayfinding

Focus Area

Equitable Design, Sustainability

Industry

Cultural, Education, Museums