Naomi Pearson

Naomi Pearson

Experiential Design Creative & Director | Exhibits, Placemaking, Branding, Wayfinding & Sustainable Environments

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Website

Member Since

July 2026

I am an experiential design creative and director with a multidisciplinary approach to finding solutions that uplift, ease the way, and enhance how people meaningfully engage with environments. My expertise in the field has been honed over two decades of balancing creative vision with strategic thinking and technical innovation.

My career trajectory spans exhibits, placemaking, branded environments, signage, digital media, and wayfinding. Working across diverse sectors—such as education, arts and culture, nonprofit, residential, health and wellness, urban design, hospitality, and technology—I bring a collaborative mindset and a talent for aligning creative excellence with project objectives.
Known for my thought leadership in sustainable design, I have served as a guest sustainability editor and contributing writer for “eg” Experiential Graphics Magazine, a judge for AIGA’s (Re)Design Awards for Sustainable Design, a conference speaker on sustainable design practices, a juror for Material ConneXion, and a Manager of Sustainable Design. I also contributed to the Society for Experiential Graphic Design’s Sustainability Forum and its landmark publication, the “SEGD Green Paper for Best Practices, Strategies, and Scenarios for Sustainability”.

My work has been recognized with industry awards for its ability to unite spatial narrative, thoughtful implementation, and measurable impact. Through a deep study of human response to sound, light, shadow, motion, form, color, and texture—including biophilic elements—I design experiences that resonate harmoniously. I am also an illustrator, painter, and gardener of ecologically vibrant living spaces.

I hold a BFA in Graphic Design from Carnegie Mellon University.

Ask me about

Biophilia

My super power is

Generating winning concepts and directions

I'm looking for

Work and collaboration opportunities

What I love about experience design

Landscapes, soundscapes and horticultural stylings for vibrant and harmonious environments.

Best piece of advice I've ever heard

Have fun with it!

Where I find Inspiration

Nature

Practice Area

Branded Environments, Digital Experiences, Exhibition, Placemaking, Public Installation, Strategy/Research/Planning, Wayfinding

Focus Area

Augmented (AR/VR), Brand, Destination Experiences, Digital, Equitable Design, Exhibition, Graphic, Interactive, Interpretive, Signage, Smart Cities, Sustainability

Industry

Cultural, Education, Entertainment, Museums, Recreation, Retail, Transportation, Urban + Civic, Visitor Centers, Workplace