Mike Ruehlman

Mike Ruehlman

I'm a creative strategist who crafts immersive brand experiences by blending analysis and insights with design and storytelling.

People

Website

Member Since

October 2024

I’m a brand experience graphic and communication expert that utilizes my diverse background to build cohesive, compelling brand stories. My holistic approach considers all touchpoints, merging the digital to the physical presence, and has helped brands choreograph a unique and consistent storyline to foster change and deepen human connections at all brand engagement points.

My work encompasses a diverse spectrum, from tech giants including Amazon and Oracle, to legacy brands like Hershey and The Cincinnati Reds. My experience with these brands touches on all levels, from UX design to print and packaging to workspace, retail, and food experiences. This scope of work stems from a strong belief in building design teams of multidisciplinary branding experts who enrich the process for clients and enhance the power of their brands.

Ask me about

How do you balance the creative and analytical sides of brand strategy when developing impactful brand experiences?

My super power is

I connect dots others might overlook, aligning the story with the strategy to create experiences that resonate deeply. Also–I can hold my breath for a really, really long time.

I'm looking for

Inspiration from innovative design thinkers and strengthening our local design ecosystem.

What I love about experience design

…the process of brand-building. There’s nothing like the thrill of starting with just an idea, giving it a name, then a soul, and watching it grow into a full experience that people interact with and embrace.

Best piece of advice I've ever heard

“Never let perfection get in the way of progress.” It’s been a grounding reminder to prioritize progress and iteration over perfect outcomes, especially in a field that thrives on evolution and change.

Where I find Inspiration

In daily life. I find inspiration in watching people interact with their environment. I listen to what people are talking about—all offering insights into human behavior and new perspectives on culture.

Practice Area

Branded Environments, Digital Experiences, Exhibition, Placemaking, Public Installation, Strategy/Research/Planning, Wayfinding

Focus Area

Brand, Destination Experiences, Digital, Exhibition, Graphic, Interactive, Interpretive, Signage

Industry

Corporate, Entertainment, Retail, Sports, Urban + Civic, Workplace