Michele Allen

Michele Allen

Brand Strategy, Museums, Experiential Environments, Interactives, Digital Marketing



Member Since

October 2014

With over 25 years of experience in design and marketing, I have had the privilege of working with corporations, small businesses, museums, educational facilities and non-profits. Throughout my career, I have been recognized in various graphic, retail, exhibit and architectural competitions, including VM&SD, How, and Exhibitor magazines. However, after years in the industry, I yearned for a greater challenge, which led me to establish Crux in January 2005.

Crux is a 360° Creative and Marketing Agency that collaborates with a diverse range of clients, from Fortune 500 companies to small businesses and non-profits. We specialize in completing projects that encompass experiential spaces, museums, brand development, interactives and digital marketing. Whether the project is large or small, I thrive in the planning process, working closely with clients to craft unforgettable experiences. I firmly believe that a brand is one of the most valuable assets an organization possesses, serving as an emotional connection to its core values. It is my commitment to effectively communicate this essence in every project I undertake.

My passion lies in creating branded environments that captivate audiences, as well as delving into experiential marketing, digital marketing, interactive media, brand development and graphic production. Above all, my primary goal is to surpass my clients’ expectations and deliver exceptional results that establish a deep connection with their end users. Throughout the entire process, I maintain a strong focus on providing reliable customer service.

Here are some areas in which I can assist you:

• Brand Development: Develop a strong and cohesive brand identity, encompassing messaging, visual elements, and brand guidelines.

• Trade Show Exhibits and Graphics: Creating captivating trade show exhibits and graphics that effectively showcase your brand and attract attention.

• Museum Planning, Design, and Installation: Expertise in the planning, design, production and installation of museum exhibits, ensuring a captivating and educational experience for visitors.

• Corporate Interiors: Provide guidance in designing corporate interiors that align with your brand image and create a stimulating environment for employees and guests.

• History and Donor Walls: Conceptualize and design compelling history walls and donor recognition displays, preserving and honoring your organization’s legacy.

• Interactive Media, VR/AR: Creating interactive and engaging experiences that captivate audiences and deliver information effectively.

• Digital Marketing: Provide valuable insights and strategies for digital marketing initiatives, including social media marketing, search engine optimization (SEO), content marketing, email marketing, website design and optimization.

If you have any specific questions or would like further details about any of these services, please don’t hesitate to let me know. I am here to provide comprehensive support and guidance tailored to your needs.

Ask me about

Why good branding is imperative to your space and how it plays a vital role in creating a cohesive and impactful experience for visitors.

My super power is

One of my design superpowers lies in my ability to work seamlessly from conceptualization to production. I possess a holistic approach to design, allowing me to navigate each stage with expertise and precision. Starting from the initial concept, I excel in translating abstract ideas into tangible design solutions. I have a keen eye for detail and possess the technical skills required to bring these concepts to life during the production phase. I ensure a cohesive and successful design journey by seamlessly bridging the gap between conceptualization and production, resulting in high-quality outcomes that exceed client expectations.

I'm looking for

New Opportunities

What I love about experience design

I am deeply passionate about creating captivating environments that bring all the best aspects of a brand to life. There is something truly fulfilling about transforming a brand’s essence into a tangible and immersive experience. Through my work, I strive to create environments that evoke emotions, engage the senses, and leave a lasting impact on individuals. It is through these environments that a brand’s story unfolds, leaving a powerful impression on its audience. I am dedicated to pushing the boundaries of design and marketing to create unforgettable experiences that truly embody the essence of a brand.

Best piece of advice I've ever heard

The best advice I have ever received is that there is no room for failure. This advice has become my guiding principle and has greatly influenced my approach to both professional and personal endeavors. It has taught me the importance of perseverance, resilience, and a commitment to continuous improvement. By embracing this mindset, I have learned to view challenges as opportunities for growth and innovation. I believe that failure is not an endpoint but rather a stepping stone on the path to success. This advice has empowered me to push beyond my limits, embrace risks, and strive for excellence in everything I do.

Where I find Inspiration

My design inspiration is derived from the inherent beauty of raw materials, combined with a layered graphic approach infused with digital nuances. I find a deep fascination in the textures, colors, and organic qualities of raw materials, which serve as a foundation for my creative process. By integrating a layered graphic approach, I aim to add depth and complexity to my designs, creating visually captivating experiences. The combination of analog and digital elements allows me to push the boundaries of traditional design, blending tactile and digital mediums seamlessly. I draw inspiration from the contrast and interplay between these elements, as they bring a dynamic and contemporary edge to my work. The layered graphic approach enables me to experiment with various visual techniques, such as juxtaposing textures, incorporating transparency, utilizing gradients, and playing with geometric shapes. These techniques add visual interest and depth, evoking a sense of intrigue and capturing the viewer’s attention. Incorporating digital nuances further enhances my designs, infusing them with modernity and interactivity. Whether it’s through interactive elements, motion graphics, or digital storytelling, these nuances allow me to create immersive and engaging experiences that resonate with the audience.

Practice Area

Branded Environments, Digital Experiences, Exhibition, Public Installation, Strategy/Research/Planning, Wayfinding

Focus Area

Augmented (AR/VR), Brand, Destination Experiences, Digital, Exhibition, Graphic, Interactive, Interpretive, Signage


Milwaukee, Mountain / Central


Corporate, Cultural, Education, Healthcare, Museums, Recreation, Retail, Sports, Visitor Centers, Workplace