Melina MacFarlane
Creating Thoughtful Branded Experiences Through Strategy, Design, and Collaboration
Member Since
January 2026
Grounded in a belief that thoughtful design can shape meaningful experiences, Melina MacFarlane is a Design Director specializing in brand-led experiential design. With a background spanning 2D and environmental design, she brings a strategic and human-centered approach to projects ranging from brand systems and print collateral to branded environments, signage, and wayfinding.
Melina’s work spans hospitality, retail, and workplace environments, where she collaborates closely with clients and partners to translate brand into clear, impactful spatial experiences. She has worked with leading organizations, including Google, Amazon, and American Express, as well as architecture firms such as Gensler, Perkins&Will, HDR, and Perkins Eastman.
Melina values collaboration, clarity, and design that balances creative vision with real-world execution. Her practice is driven by a commitment to thoughtful problem-solving and the belief that well-designed environments can strengthen connections between people, place, and purpose.
Ask me about
How can environmental graphics strengthen the relationship between people, brand, and place?
My super power is
Distilling complex brand and environmental challenges into thoughtful, intuitive design solutions.
I'm looking for
Opportunities to learn from and collaborate with peers across disciplines, while contributing to conversations around brand, wayfinding, and experiential design.
Best piece of advice I've ever heard
Don’t be afraid to admit when you’re wrong and ask questions. That’s when you learn the most!
Where I find Inspiration
I find inspiration in the everyday as well as in designed spaces that thoughtfully shape experience. It’s fun to be surprised when inspiration strikes!
Practice Area
Branded Environments, Wayfinding
Focus Area
Brand, Graphic, Interactive, Signage
Industry
Corporate, Cultural, Retail, Workplace