I am an artist, strategist, creative director, designer, and digital visionary with 25 years of international award-winning experience delivering ground-breaking design for Fortune 500 clients.
I provide motivational and creatively conducive approaches to my teams to inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. I utilize integrated approaches to effectively engage, communicate, captivate and deliver results on business objectives. I oversee the integration of strategy, creative, and brand experience that converge with technology, and innovation.
Currently I am Senior Director, Digital Experience at IA Interior Architects, where I oversee the Digital Experiential Design practice. My focus is to help our global teams and clients seamlessly blend digital experiences within physical environments, through strategy, design, and execution of user centred experience design, to deliver immersive experiences within physical spaces and virtual worlds.
Branded Environments, Digital Experiences, Exhibition, Public Installation
Augmented (AR/VR), Brand, Destination Experiences, Digital, Graphic, Interactive
Corporate, Retail, Workplace