Lorielle Crafton

Lorielle Crafton

Accomplished Account Manager with expertise in Signage, Construction, Custom Fabrication, and Design.



Member Since

January 2024

My journey in the Signage and Environmental Branding Industry began as an implementation enthusiast. Nothing was more exciting than feeling the creative energy of designs developing, watching ideas take shape, and then turning those ideas into reality with innovative and effective solutions. Over the years, I have been able to collaborate closely with my clients and teams to transform spaces into captivating, brand-aligned environments. Utilizing my passion for creativity, strategy, and delivery, I have been lucky to be a part of my client’s visions coming to life while creating some of the most dynamic partnerships of my career.

Ask me about

Electrical Signage

My super power is

My superpower is my planning ability.

I'm looking for

Im Looking to make connections and build relationships

What I love about experience design

My favorite thing about a project is the last day when you can walk through a space or look at the exterior branding of a building and see all the creativity, hard work, and accomplishment of your team’s success.

Best piece of advice I've ever heard

The best advice I’ve received is to be a good communicator and understand that not everyone takes information the same way. So, be flexible and pivot how you are explaining things if needed.

Where I find Inspiration

I find inspiration in my teams.

Practice Area

Branded Environments, Digital Experiences, Public Installation, Strategy/Research/Planning, Wayfinding

Focus Area

Brand, Digital, Equitable Design, Graphic, Signage, Sustainability


Corporate, Cultural, Education, Entertainment, Healthcare, Museums, Recreation, Retail, Sports, Transportation, Urban + Civic, Visitor Centers, Workplace