Lorielle Crafton
Accomplished Account Manager with expertise in Signage, Construction, Custom Fabrication, and Design.
Member Since
January 2024
My journey in the Signage and Environmental Branding Industry began as an implementation enthusiast. Nothing was more exciting than feeling the creative energy of designs developing, watching ideas take shape, and then turning those ideas into reality with innovative and effective solutions. Over the years, I have been able to collaborate closely with my clients and teams to transform spaces into captivating, brand-aligned environments. Utilizing my passion for creativity, strategy, and delivery, I have been lucky to be a part of my client’s visions coming to life while creating some of the most dynamic partnerships of my career.
Ask me about
Electrical Signage
My super power is
My superpower is my planning ability.
I'm looking for
Im Looking to make connections and build relationships
What I love about experience design
My favorite thing about a project is the last day when you can walk through a space or look at the exterior branding of a building and see all the creativity, hard work, and accomplishment of your team’s success.
Best piece of advice I've ever heard
The best advice I’ve received is to be a good communicator and understand that not everyone takes information the same way. So, be flexible and pivot how you are explaining things if needed.
Where I find Inspiration
I find inspiration in my teams.
Practice Area
Branded Environments, Digital Experiences, Public Installation, Strategy/Research/Planning, Wayfinding
Focus Area
Brand, Digital, Equitable Design, Graphic, Signage, Sustainability
Industry
Corporate, Cultural, Education, Entertainment, Healthcare, Museums, Recreation, Retail, Sports, Transportation, Urban + Civic, Visitor Centers, Workplace