Laura Brindisi (Gralnick)

With over 15 years of experience, Laura is an Experience Strategy Director in Gensler’s New York office. A former professional contemporary dancer and Senior Graphic Designer, Laura brings a unique discipline, methodology, and aesthetic to her work. She understands that there can be just as much power in the stillness and whitespace as there is in the movement and tension of an experience. Her passion is rooted in her ability to guide both clients and multidisciplinary teams along the design process strategically, creatively, and as the client’s brand ambassador—ensuring the final deliverables are purposeful and well-executed. She enjoys developing project work that showcases bullet-proof strategies that explain the “why” behind each concept. While Laura’s work crosses many disciplines from brand strategy to urban planning, she is most excited about UX and digital experience strategies that are shaping our future, enhancing our lives, and impacting our world.

Laura has worked with clients from a variety of industries including education, retail, technology, cybersecurity, real estate, pharmaceutical, financial services, insurance, and cultural institutions.