Brian Smith

Kevin Cherashore is the Owner/President of Direct Embed Coating Systems LLC and MS Signs. Kevin and Mo Ladak established MS Signs in 2008 after extensive careers in the sign industry. Their lofty goal was to improve lives and make the world a better place through sharing their skills in the development of superior companies and institutions. This translated to an approach centered on supporting the strategies of elite businesses through close relationships based on trust, education, and transparency. This high level client experience would result in better managed organizations with the confidence to aggressively incorporate signs, branded objects and placemaking in their overall strategy.
Kevin Cherashore specializes in sales and marketing strategies, sales implementation, signage consulting, engineering and fabrication, and solar LED Signage
Kevin Cherashore’s 25 years of management and sales experience in the corporate world has been applied to formulating and building a sales and marketing strategy focused on MS Signs greatest assets. His commitment to client service and quality product has earned him the appreciation and loyalty of old and new clients alike. Starting at the University of Hawaii, Kevin graduated from New York University’s Leonard N. Stern School of Business.
A life long believer in Conscious Capitalism, Kevin has helped build MS Signs and its subsides into not only a dynamic business but also a place where people can flourish and the concept of collaboration, partnership and service take on new and grand meaning.
View more of Kevin Cherashore’s work at Direct Embed Coating Systems and MS Signs. Connect with Kevin on LinkedIn.