Ken Ethridge



Member Since

April 2016

2009 Angel Award honoree, 1992 Angel Award honoree, and 2000 Distinguished Member Award honoree
Ken has been associated with ASI in a variety of marketing and communications capacities for over forty years.

Ken’s career also includes ten years of architectural practice in Europe. His involvement in the architectural sign industry dates from 1978 when he founded Diseñal, the first firm in Spain to focus exclusively on architectural signage. He was co-author of the Society for Environmental Graphic Design’s “ADA White Paper” and has represented SEGD to the ANSI 117.1 standards committee on site and building accessibility . He was also appointed advisor to the Federal ADA Accessibility Guidelines for Buildings and Facilities (ADAAG) Review Committee that proposed changes to the present regulations. He has published and spoken widely on codes and regulations, advocating practical, enforceable standards.

Ken received a Bachelor’s Degree in Architecture from the University of Arizona and later studied at the Architecture Association in London. He is registered as an Architect in California and serves as Vice President of family-owned Diamond-E Ranches in his native Arizona, even though he never learned how to rope very well.

Practice Area

Branded Environments, Placemaking, Public Installation

Focus Area

Graphic, Interpretive, Signage


Corporate, Cultural, Education, Healthcare, Museums, Workplace