Joseph Groves
Experiential designer focused on sports, hospitality, and live event environments.
Member Since
June 2026
I’m a graphic designer specializing in environmental and experiential design for sports, hospitality, and live events. My work focuses on creating immersive branded environments through wayfinding, signage systems, spatial graphics, and visual storytelling. Inspired by motorsport culture, architecture, and global design aesthetics, I enjoy building experiences that connect people to place, energy, and atmosphere.
Ask me about
How do you create immersive branding systems for sports and live event environments?
My super power is
Creating immersive visual systems that turn sports and live event spaces into cohesive, high-energy brand experiences.
I'm looking for
Connections with environmental designers, experiential creatives, sports branding teams, hospitality designers, and professionals working in live events and placemaking.
What I love about experience design
I love designing experiences that bring together branding, architecture, culture, and crowd energy. I’m especially drawn to sports hospitality, environmental graphics, motorsport aesthetics, large-scale signage, and the way visual design can shape the feeling of a live event.
Best piece of advice I've ever heard
Design for how people feel in a space, not just what they see.
Where I find Inspiration
Sports culture, motorsport, architecture, hospitality spaces, editorial design, travel posters, typography systems, and immersive live experiences.
Practice Area
Branded Environments, Exhibition, Placemaking, Wayfinding
Focus Area
Brand, Destination Experiences, Exhibition, Graphic, Signage
Industry
Entertainment, Recreation, Sports, Visitor Centers