Jonah Humphrey
I design immersive environments and brand experiences that connect strategy, story, and space.
Member Since
October 2023
I’m an experiential designer and creative lead based in Toronto, working at the intersection of immersive environments, interactive media, and narrative-driven spatial storytelling. For over a decade, I’ve designed and led projects ranging from cultural exhibits and branded installations to community engagement spaces — blending architecture, digital media, and visitor experience.
As Studio Director at Cicada Design, I lead cross-disciplinary teams through concept development, design, and production for public-sector clients and real estate developers. My work often involves building experiential campaigns, civic exhibits, and hybrid physical-digital installations that foster connection and dialogue.
I’m currently expanding my practice into brand activations and real-world campaign storytelling, bringing interpretive design methods into more commercial contexts. I’m always interested in connecting with others in the SEGD community — whether to collaborate, share insights, or contribute to upcoming events and projects.
Ask me about
Integrating digital and physical experiences, creating immersion and interactivity, making content about places. Communicating to stakeholders about urban development, design and community building.
My super power is
I am well versed in concept communication as I have extensive experience in design visualization and multi-media production. The creative tools and techniques to create this work I continue to explore for developing compelling ideas for experiences themselves.
I'm looking for
Making new industry connections, learning about the broad range of projects by members, and getting inspired.
What I love about experience design
I love that the field is evolving, to include new technology and consequently new ways of thinking about experience. It is a type of design that can help in many industries by being informative while creating new connections between people and place.
Best piece of advice I've ever heard
It’s important to build relationships with potential partners and clients. As a multi-disciplinary practice, it’s important to gain new knowledge while also appreciating the many viewpoints and specializations of the team you work with to have the best results.This is a major part of why I wish to join SEGD.
Where I find Inspiration
I like to look across disciplines seeing amazing examples of experiential design in other areas of product event-based marketing, science and medicine, and entertainment environments.
Practice Area
Branded Environments, Digital Experiences, Exhibition, Public Installation, Strategy/Research/Planning
Focus Area
Augmented (AR/VR), Brand, Digital, Exhibition, Graphic, Interactive, Interpretive
Industry
Corporate, Education, Urban + Civic, Visitor Centers