I believe in experiential design and the power it has to communicate and engage an audience. As a creative director, I try to give my team a clear picture of what success looks like, the tools they need to solve the problem and the guidance to inspire them to do their best work. I love collaborating with other artists and fabricators to bring a vision to life. My favorite projects are ones where clients don’t know exactly what they want visually, but they know what they are hoping to achieve. I’ve been with ideation orange for 10+ years and I was previously co-programming director for the AIGA Detroit Chapter.
Branded Environments, Placemaking, Public Installation, Wayfinding
Brand, Destination Experiences, Graphic, Signage
Detroit, Mountain / Central
Education, Recreation, Retail, Urban + Civic, Workplace