Jim Harding

Jim Harding



Member Since

September 2002

Jim leads Gresham Smith’s Experiential Design and Wayfinding Group. He combines the resources of the firm with his decades of experience to ensure the success of his clients. He is also responsible for the planning and design of wayfinding programs for a wide range of projects from coast to coast including 15 of the top 30 airports in the United States. A published, award-winning professional, Jim has spent the past 37 years at Gresham Smith solving the most challenging wayfinding issues with proven processes and innovative ideas.

Practice Area

Branded Environments, Digital Experiences, Exhibition, Placemaking, Public Installation, Strategy/Research/Planning, Wayfinding

Focus Area

Augmented (AR/VR), Brand, Destination Experiences, Digital, Equitable Design, Exhibition, Graphic, Interactive, Interpretive, Signage, Smart Cities, Sustainability


Corporate, Cultural, Education, Entertainment, Healthcare, Museums, Recreation, Retail, Sports, Transportation, Urban + Civic, Visitor Centers, Workplace