Jenny Hyunmi Lee

Jenny Hyunmi Lee



Member Since

March 2013

Jenny Lee is an environmental graphic designer at ZGF with 18 years of experience in transformative visual storytelling and placemaking. She is known for crafting tailored graphic installations, engaging branded environments, fully integrated wayfinding and signage systems, and meaningful donor recognition concepts. Seamlessly intertwining narrative with physical space, she infuses the built environment with a sense of wonder and belonging, working closely with clients, project teams, and consultants, to develop enriching environments that inspire, guide, activate, and optimize navigation. In addition to creative vision and a collaborative ethos, Jenny brings business acuity and practical project management to the table, identifying new prospects, evaluating scope and fees, leading concept design, and overseeing execution from prototyping to installation to final touches. Her focus and dedication to her art are unbreakable, unless you are holding a bar of chocolate, in which case you’d better be prepared to share!

Practice Area

Branded Environments, Placemaking, Strategy/Research/Planning, Wayfinding

Focus Area

Brand, Destination Experiences, Graphic, Signage


Corporate, Cultural, Education, Entertainment, Healthcare, Sports, Workplace