Jeff Haack

Jeff is a creative leader with 30 years of experience guiding a wide range of brands and projects in Brand Strategy, Identity Development, and Environmental Graphic Design. As the driving force behind the firm’s culture-focused design efforts, Jeff ensures that every project reflects the values, stories, and aspirations of the people it serves. Jeff leads with the belief that every voice matters, fostering a collaborative process that integrates diverse perspectives from clients, designers, and end-users. His work pushes the boundaries of traditional creativethinking, weaving together culture, technology, sustainability,and human-centered principles to create impactful spaces. Jeff’s leadership has shaped brand positioning and visual storytelling for global organizations such as Columbia Sportswear, MillerKnoll, the International Olympic Committee (IOC), Microsoft, and Sony, delivering designs that leave a meaningful imprint on the human experience.