James Wheat

James Wheat



Member Since

August 1996

An accomplished, trusted and versatile design leader that seeks to pave the way for brands through the built world.
James utilizes Brand Management, Signage, Experiential Graphics, Retail Design, Place-making, Interior Fixtures and Finishes, and an understanding of architectural plans and layouts to have lead both design direction and design teams.
His creative leadership has taken James throughout the continental United States, Hawaii, Mexico, Saudi Arabia and Aruba.
As Design Principal of Houston-based environmental graphic design firm Babendure Wheat Creative (BWC), and specializing in signage, wayfinding and experiential design, James’ project experience includes large-scale public wayfinding projects, hospitality,educational, aviation, GSA facilities, collegiate and professional sports stadiums and arenas, healthcare, as well as corporate facilities, campuses and headquarters.
Having worked for both architecture and environmental graphic design firms for over 27 years, he has been able to combine Graphic Design and Brand Management into the built world. His design philosophy of “designing what is right for this project,”is meant to compliment the architecture and interior architecture of a project.
Connect with James K Wheat on LinkedIn.

Practice Area

Branded Environments, Exhibition, Placemaking, Strategy/Research/Planning, Wayfinding

Focus Area

Brand, Destination Experiences, Graphic, Interpretive, Signage


Corporate, Cultural, Education, Entertainment, Healthcare, Retail, Sports, Urban + Civic, Workplace