Grady Brown
Where to Get What Nobody Else Can Deliver
Member Since
January 2011
Applying 37 years of industry experience on all sides of the project team table to expand the Market Position of Bitro Group, The Brand Illumination Company, and our LED/RGB lighting components, our Resno, “jewel like quality” and our Vecto, modern TruTrimless, Illuminated Branding & Wayfinding Solutions. My focus is on engaging and supporting the SEGD community in brand illumination and color conformance, and specifications for the highest quality project results. Sharing the things I’ve learned with Bitro Group that I should have known much earlier in my career and that would have improved the outcome of my projects.
Ask me about
How to leverage Bitro Group lighting expertise to ensure illuminated elements of your program are uniformly shining bright and balanced. How to formulate a specification for illuminated brand conforming colors with Bitro Group’s Lux Capacitor tool. How to specify Resno or Vecto Illuminated Branding & Wayfinding Solutions to take guess work out of project quality. How SEGD provides the greatest value to its members through its members.
My super power is
Super Solutions to Complex Challenges
I'm looking for
The opportunity to support design professionals take their visions from concepts to well detailed specifications that offer the best guarantee of overall project success.
What I love about experience design
What I love about collaborating with SEGD members is the opportunity to bring a long career’s worth of lessons learned to help guide teams on paths to project success with as few pit falls as possible.
Best piece of advice I've ever heard
Learn how to play more notes on your keyboard than loud and strong. Listen first to understand rather than to respond. You’ve never failed until you stop trying.
Where I find Inspiration
Frown observing others challenges and providing guidance on overcoming them
Practice Area
Branded Environments, Exhibition, Wayfinding
Focus Area
Brand, Destination Experiences, Exhibition, Signage
Industry
Corporate, Education, Entertainment, Healthcare, Museums, Recreation, Retail, Sports, Transportation, Visitor Centers, Workplace