Erin Williams

I lead the Environmental Graphic Design practice at Toole Design, where we create complete solutions for active transportation. My practice focuses on wayfinding systems and placemaking solutions that help people understand and move confidently through public spaces.

With a background in information design, brand strategy, and user research, I bring a user-centered lens to the built environment—balancing visual clarity, accessibility, and identity. My team has delivered award-winning work across the U.S., spanning transit networks, pedestrian and bicycle infrastructure, downtowns, parks, and campuses.