Erica Daechsel

Erica Daechsel is a Creative Consultant for Branded Environments with nearly 20 Years experience in the design industry, and 10+ years of focus on signage, wayfinding, brand integration, and environmental graphic design.

As a Creative Consultant at eurOptimum, Erica combines her background in interior design with a strong understanding of materiality, design, and construction, and a passion for innovation and sustainability to develop and deliver unique products across a variety of industry sectors: from workplace to hospitality, to healthcare, and higher education.

Having lived internationally, in Italy and in South Africa, Erica brings diverse and multifaceted perspectives to her practice. Special areas of interest are accessible and inclusive design, design for neuro-inclusivity, and innovation through sustainable materiality. Alongside professional work, Erica enjoys pursuing studies in fine arts, art history, and languages.