David Jorritsma

David Jorritsma

Founder of SignAgent - A collaborative, end-to-end platform for managing signage and wayfinding programs.



Member Since

January 2024

David Jorritsma (SEGD member since 2012), experienced the pains of signage programming for himself while working at one of Canada’s leading environmental design firms. He often thought there must be a better way. There wasn’t, so he decided to build it himself.

David and his growing team have invested their time and energy developing SignAgent. SignAgent has become the leading cloud-based, all-in-one wayfinding and signage project management platform. Whether you design, build, or manage wayfinding and signage programs, SignAgent will help you complete your work faster and with greater accuracy.

My super power is

My super power is creating solutions for process-related problems.

I'm looking for

I’m looking for organizations that want to join us in creating a community of wayfinding and signage professionals who want to improve the wayfinding experience through better processes.

Where I find Inspiration

I find inspiration in the projects and expertise that are shared within the SEGD community.

Practice Area

Branded Environments, Strategy/Research/Planning, Wayfinding

Focus Area

Brand, Signage


Corporate, Cultural, Education, Entertainment, Healthcare, Museums, Recreation, Retail, Sports, Transportation, Urban + Civic, Visitor Centers, Workplace