Darlene van Uden is Vice-President, Design Strategy at Elevate. She joined Infinite Scale, now Elevate, as a Senior Designer in 2012 after spending several years at Two Twelve in New York. She has been fortunate enough to work on a wide range of project types and scales which include urban wayfinding programs for the cities of Charlotte, North Carolina and Richmond, Virginia, a comprehensive signage and donor recognition system for the David H. Koch Theater at Lincoln Center and the Botanical Research Institute of Texas in Fort Worth, and a series of projects for the New York Mets, including the refresh of Shea Stadium and comprehensive system for their new home, Citi Field, that encompassed the site, stadium, team store, and the iconic Jackie Robinson Rotunda.
As a member of the Infinite Scale / Elevate team, she has worked to improve the fan experience for a number of professional and collegiate teams and facilities, most notably Little Caesars Arena in Detroit, Rocket Mortgage Field House in Cleveland, Chase Center in San Francisco, and the player hallway of Arthur Ashe Stadium at the Billie Jean King National Tennis Center in New York. The field of experiential design allows Darlene to combine her interests in the built environment and storytelling to create systems that are integrated into their surroundings to elevate the guest experience.
As an active listener, Darlene strives to help the client distill their specific needs, traditions, and goals into a powerful system that represents their core values and communicates the essence of their brand to their fans, alumni, owners, and employees.
Darlene van Uden studied architecture at the University of Oregon. Go, Ducks!
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My super power is
Best piece of advice I've ever heard
Don’t be afraid to make something ugly
Placemaking, Strategy/Research/Planning, Wayfinding